Coaching
Coaching is a great way to reach your highest potential
My name is Jeff Eisen and I am the CEO of Pemco Inc., a family owned mid sized company that was founded in 1946. I have been involved in the company since 1973. We have facilities in Pembroke, Ottawa and Toronto, Ontario. Our company is very successful, but in the last 3 or 4 years we had reached a plateau as far as sales growth was concerned. I was also getting a bit stale and was not as motivated as I was in the past. The company as well as myself needed to be revitalized. I was exposed to the concept of executive coaching in early 2004. I came in contact with Robin Sharma the author of the “Monk who Sold his Ferrari” and 6 other best selling self help books. I was fortunate to have an opportunity to have Robin as my executive coach for 3 months. The results were astounding. Not only did I become revitalized, but major changes started happening at Pemco Inc. I received coaching for myself as a person, as well as in my CEO capacity. After my coaching with Robin ended I felt a void in my life. I realized that if I was to continue to grow and develop as a person I needed to have another executive coach.
Through an associate of mine at Pemco I was introduced to Elfreda Pretorius. I had a few meetings with her and read her recently published book “The Stop Struggling and Start Living – Rules of the Game”. Our meetings were very informative and I greatly enjoyed reading her book. I was fascinated by Elfreda’s diverse knowledge and deep understanding on a multitude of topics. We began our coaching arrangement at the end of October 2004. I greatly enjoy working with Elfreda and we have made great progress on many areas of my personal and professional life. Elfreda asks lots of probing questions that truly make you think. She skillfully guides you through the coaching meetings and enables you to discover many new insights and concepts about yourself and life in general. Our sessions are very interactive and I enjoy participating with Elfreda in the coaching sessions. I believe I get the most benefit because of my participation. I continue to see great improvements in my personal and professional life as a direct result of my coaching with Elfreda. Our COO and my wife are also being coached by Elfreda. I would highly recommend Elfreda as an executive or life coach. If you would like to contact me to discuss further my positive experiences with coaching feel free to do so.
Jeff Eisen
CEO.
Pemco Inc.
jeisen@pemcosteel.com
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“Elfreda is an absolute expert in the matters of self-awareness, Universal Law, Energy Principles and in working with her clients to show them how to live their greatest and most authentic lives. She firmly believes that her purpose in life is to help others on the path to spiritual wakening, enlightenment and self-actualization, and has dedicated herself to this cause.
I have gotten to know Elfreda as a facilitator, mentor, coach and friend. She is without a doubt, one of the most caring and compassionate people I have ever had the pleasure to meet, with nothing but the highest levels of integrity.
Elfreda enriches the lives of those people she meets, works with or with whom she comes in contact through her book ‘Stop Struggling and Start Living – Rules of the Game’ (How to overcome struggle and start living) as well as the companion workbook ‘Ten Truths From the top of Table Mountain ‘ ”
Tony Davies
Business Executive
Certified Public Speaker
Personal Coach
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Throughout my life I have had many mentors from whom I learned valuable life lessons through guidance and examples they set. To each of these individuals I owe my gratitude.
But I had the good fortune of meeting a new mentor, Elfreda Pretorius. What separates this lady from the other mentors is instead of simply providing guidance or setting an example, she gave me the tools to ensure that I could create the success I wanted in life.
Elfreda provided me with the skill set I needed to overcome years of depression. She taught me how to focus, to control my responses and to think positively. Most importantly, she showed me how to stop thinking of myself as a victim of circumstance, and gain back my control. That was just the beginning. She taught me the principles of how my personal energy affects my life and my relationships with others. Finally, Elfreda gave me a gift greater than anything I could have imagined. She helped me to see and experience my true self, my being. I will remember this always as one of the greatest experiences of my life.
So, listen closely when you read one of her books, or if you are lucky enough to meet this woman, or hear her speak. If you practice what she teaches you can, like me, overcome your struggles, and really begin to live. As Elfreda will tell you, your life is your responsibility.
Michael
Toronto, Canada
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Elfreda shows compassion and caring for the human experience in everything she says and does. She challenges us to join her on life’s journey to awareness where the infinite power of the subconscious mind opens the door to all possibilities. All this she delivers with a wonderful sense of humor. I am proud to call Elfreda my friend and mentor.
Robert Lomon.






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